When you mail or email your donors, do you go on at length about how great your organization is? Or, better yet, do you talk more about your donors and how great THEY are?
This web app is meant to help you evaluate any one of your donor communications by comparing the number of org-centric words (e.g. “We”, “Us”, “Our”) to the number of donor-centric words (e.g. “You”, “Your”, “Yours”). Enjoy, and let me know if you have any questions!
Sign up to use this web app below using your name and email address. If you’re logging back in, click ‘Login’ and simply enter in the email address you signed up with.