I’d like to showcase a website I became aware of from a charity that really seems to have gotten it right combining a powerful mixture of their mission, story, and the numbers showing their impact. Have a look at this video “scroll-through” of Mission Aviation Fellowship (MAF) Canada.
What I love about this is that they start with a welcome message hovering over a very eye catching video. Once they have you hooked, they feed you short and impactful statements of what their mission is and why they do it. After tugging at your heart strings, they prove their commitment to the cause by presenting you with numbers that show how many flights they’ve made, number of passengers, total weight of their cargo, and kilometers.
If you, the website viewer, are thirsty for more, then they show you stories about specific instances of international challenges and the foreign aid they provided, and then near the bottom they give a very high level overview of all the stuff they provide through their charitable operations.
I love it. Charities, please take a close look and learn from this organization!