Donor Science Consulting

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BAD Survey Questions!

I love surveys! I think the main reason why surveys are great is that they allow you to discover the answer to almost any burning question your organization might have about its donors/members.  Furthermore, there's never any shortages in people willing to take surveys and provide you with the

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Such an awesome combo of mission, story, and numbers

I'd like to showcase a website I became aware of from a charity that really seems to have gotten it right combining a powerful mixture of their mission, story, and the numbers showing their impact. Have a look at this video "scroll-through" of Mission Aviation Fellowship (MAF) Canada. What I

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Grant Research Dashboard

I'm happy to introduce a free tool to enable you to do preliminary research on Canadian grants that were given by non-profits to other non-profits. The data powering this dashboard comes from the 2017 Canadian T3010 Charity Tax Returns. In fact, every piece of information you will see from this

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Bad donor data, and donors who feel like bank machines

"I wanted to take that donation slip, tear it up, and send it back to them!" These were the aggravated words of a very pleasant woman who lives in my Condo building. She was talking about a very negative experience she had with the direct mail pieces sent to her by a VERY well-known Canadian

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Dashboard – The things we do to fundraise in Canada

Have you ever wondered which fundraising methods are typical for your type of charity or non-profit vs some other type? The purpose of the dashboard below is to allow you to explore the answer to this question using Canada's T3010 Charity Tax Return data from the 2017 tax year. In this dashboard,

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New Web App – How “Yay Us!!” are your Donor Comms?

When you mail or email your donors, do you go on at length about how great your organization is? Or, better yet, do you talk more about your donors and how great THEY are? This web app is meant to help you evaluate any one of your donor communications by comparing the number of org-centric words

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The Brave Few Canadian Non-Profits Reporting Political Spending

Wow!  Only 511 / 84,641 (.6%) of all charities reporting expenditures in 2015 admitted to spending money on political activities!  Have a look at the map below, showing the percentage of expenses used for political activities for each of the 511 charities: What you can see is that there are