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I'd like to showcase a website I became aware of from a charity that really seems to have gotten it right combining a powerful mixture of their mission, story, and the numbers showing their impact. Have a look at this video "scroll-through" of Mission Aviation Fellowship (MAF) Canada. What I

I'm happy to introduce a free tool to enable you to do preliminary research on Canadian grants that were given by non-profits to other non-profits. The data powering this dashboard comes from the 2017 Canadian T3010 Charity Tax Returns. In fact, every piece of information you will see from this

"I wanted to take that donation slip, tear it up, and send it back to them!" These were the aggravated words of a very pleasant woman who lives in my Condo building. She was talking about a very negative experience she had with the direct mail pieces sent to her by a VERY well-known Canadian

Have you ever wondered which fundraising methods are typical for your type of charity or non-profit vs some other type? The purpose of the dashboard below is to allow you to explore the answer to this question using Canada's T3010 Charity Tax Return data from the 2017 tax year. In this

When you mail or email your donors, do you go on at length about how great your organization is? Or, better yet, do you talk more about your donors and how great THEY are? This web app is meant to help you evaluate any one of your donor communications by comparing the number of org-centric words

Wow!  Only 511 / 84,641 (.6%) of all charities reporting expenditures in 2015 admitted to spending money on political activities!  Have a look at the map below, showing the percentage of expenses used for political activities for each of the 511 charities: What you can see is that there are

This winter season I collected information from the Toronto Public Library website on exactly 103,955 books.  I wanted to explore what types of library books were most popular.  Big books?  Little books?  Funny books?  Sad books?  English books?  Russian books?  The list goes on and on. I've

This tool allows you to enter in the results of an A/B test that you've done on a letter package or email campaign. Just enter in how many letters or emails were sent and how many donations were received or how many emails were opened. It will then show you a graph of the response rates or open