By: Estee Pierce Are you a non-profit executive wondering how to get started with the lengthy and important work of properly researching your most valuable major gift prospects? They say that knowledge is power, and certainly the power you need is the information about your prospects’
Canadian Donor Dashboard – Pre-Pandemic Edition
Recently, Statistics Canada posted their yearly update to their lovely dataset: "Summary of charitable donors". I really like it, because it gives you a stark perspective on the state of trackable charitable giving in Canada. I've been following it for the last few years and used this year's
Dispensing with the Hype and Finding the Real Power in Donor Data
Is your non-profit ready to use major gift prospect modeling and prospect research to help you find new major donors? Chances are high that it is ready, even if you don’t already know it. That’s why I’ve put together this two-part series of articles: to teach you more about what these crucial
The membership driven non-profit that couldn’t accept any dues
That's right. This is a story about a very small membership organization that was cut off from its primary source of revenue: membership dues. I was put in contact with this organization late in 2019, and told that they were in some pretty dire straits. They couldn't use their old online
BAD Survey Questions!
I love surveys! I think the main reason why surveys are great is that they allow you to discover the answer to almost any burning question your organization might have about its donors/members. Furthermore, there's never any shortages in people willing to take surveys and provide you with the
Such an awesome combo of mission, story, and numbers
I'd like to showcase a website I became aware of from a charity that really seems to have gotten it right combining a powerful mixture of their mission, story, and the numbers showing their impact. Have a look at this video "scroll-through" of Mission Aviation Fellowship (MAF) Canada. What I
Grant Research Dashboard
I'm happy to introduce a free tool to enable you to do preliminary research on Canadian grants that were given by non-profits to other non-profits. The data powering this dashboard comes from the 2017 Canadian T3010 Charity Tax Returns. In fact, every piece of information you will see from this
Bad donor data, and donors who feel like bank machines
"I wanted to take that donation slip, tear it up, and send it back to them!" These were the aggravated words of a very pleasant woman who lives in my Condo building. She was talking about a very negative experience she had with the direct mail pieces sent to her by a VERY well-known Canadian