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Donor Demographics

Who Are Your Donors?


Finding your donors is step one and getting a better understanding of what’s important to them is the next level.

Donor Science Consulting links your donors to Statistics Canada’s Census data in order to build an in-depth demographic profile. This enhances your ability to create campaigns that resonate with donors more effectively. By doing so, you can find donors outside your usual areas of influence that are more of a ‘fit’ with your charity.