We both know that not everyone who you solicit is going to donate. The more unlikely responders you solicit, the more money you waste.
That's why you should use DonorFocus, an easy to use web app that helps you zero in on those donors most likely to renew, reactivate, and even upgrade their giving to your charity next year! DonorFocus uses advanced data analytics to provide recommendations of which donors your charity should focus on for renewal, upgrade, and reactivation. This not only takes the guesswork out of your direct marketing campaigns, but it also helps you waste less donor money and in fact get more donations out of your superstars!