Fundraising in the Age of Big Data

The world of fundraising has changed dramatically. There is no such thing as a level playing field. The emergence of metrics has caused an unimaginable shift. Today data rules, but the truth is, data costs. Now it seems only the larger non-profit players can afford the heavy cost of benefitting from their data, while the small to mid-size organizations are being squeezed out.

They’re forced to gamble on incomplete and often inaccurate donor information for their campaigns – cutting corners and ultimately failing to meet their fundraising goals.

The numbers say it all. Today, approximately 70 per cent of Canadian charities are struggling to compete, because their fundraising and operational costs are outstripping the campaign dollars raised. Now it’s survival of the fittest – where the charity with the most resources has the greatest advantage. But it doesn’t have to be that way.

Donor Science Consulting offers an alternative for small to mid-size charities. We provide tailor-made analytics that are both effective and affordable – giving your campaigns the best chance possible. Yes, there is a science to successful fundraising, and we want to share ours with you.

Donor Science Consulting puts donor insights into action to help your non-profit succeed.

Put the power of metrics to work for you.

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Services Offered

Donor Demographics

Who are your donors? Finding your donors is step one and getting a better understanding of what’s important to them is the next level. Donor Science Consulting links your donors to Statistics Canada’s Census data in order to build an in-depth demographic profile...

Learn More About Donor Demographics

Direct Mail ROI

When it comes to connecting with your target audience, why waste time simply sending out direct mail pieces without a real plan? It’s like trying to hit the bullseye when you’re blindfolded. Using a process known as ‘predictive modelling’, Donor Science Consulting refines raw donor data to construct a clear picture of who your best donors are...

Learn More About Direct Mail ROI

Donor Surveys

Today’s questions yield tomorrow’s donors. Donor Science Consulting knows this and believes in being bold and taking chances. That’s why donor surveys are often a favourable option for non-profits searching for new ideas and ways to connect with those that hold the key to their financial future...

Learn More About Donor Surveys


"Working with Matthew was extremely helpful for us at U for Change. His work deepened our understanding as an organization with respect to our demographics and created a spark of new and exciting possibilities for us. Our process together lead to a richer comprehension as to value we bring to our communities matched with a razor sharp focus of the market demand and its unique characteristics. Matthew is wonderful to work with and goes above and beyond the call, bringing his corporate experience with a heartfelt approach to the work. All of us at U for Change look forward to continuing to work together for years to come!"

Testimonial from Chalo Hancock, Executive Director, UforChange
Chalo Hancock
Co-Founder & Executive Director
U for Change

“We were pleased to have Matthew working with us, applying a predictive modelling concept to our donor data. He provided several very helpful insights that will help us to focus our messaging for what we are sure will lead to greater fundraising success with specific segments of our data base. Matthew was a pleasure to work with, delivering his report on time, and explaining his findings very clearly. We’re looking forward to testing the model with our direct mail program."

Testimonial from Chalo Hancock, Executive Director, UforChange
Isla Horvath
Executive Director and CEO
Canadian Orthopaedic Foundation