Donor Science

Canadian Donor Dashboard – Pre-Pandemic Edition

Recently, Statistics Canada posted their yearly update to their lovely dataset: “Summary of charitable donors”. I really like it, because it gives you a stark perspective on the state of trackable charitable giving in Canada. I’ve been following it for the last few years and used this year’s update to refresh a dashboard that allows you to […]

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Dispensing with the Hype and Finding the Real Power in Donor Data

Is your non-profit ready to use major gift prospect modeling and prospect research to help you find new major donors?  Chances are high that it is ready, even if you don’t already know it. That’s why I’ve put together this two-part series of articles: to teach you more about what these crucial practices are and […]

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The membership driven non-profit that couldn’t accept any dues

That’s right.  This is a story about a very small membership organization that was cut off from its primary source of revenue: membership dues. I was put in contact with this organization late in 2019, and told that they were in some pretty dire straits.  They couldn’t use their old online payment system anymore and […]

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BAD Survey Questions!

A brief discussion of bad donor survey questions you must avoid if you want good answers. I love surveys! I think the main reason why surveys are great is that they allow you to discover the answer to almost any burning question your organization might have about its donors/members.  Furthermore, there’s never any shortages in […]

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Such an awesome combo of mission, story, and numbers

I’d like to showcase a website I became aware of from a charity that really seems to have gotten it right combining a powerful mixture of their mission, story, and the numbers showing their impact. Have a look at this video “scroll-through” of Mission Aviation Fellowship (MAF) Canada. What I love about this is that they start with […]

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Grant Research Dashboard

Start your non-profit’s grant research right here with this interactive dashboard. I’m happy to introduce a free tool to enable you to do preliminary research on Canadian grants that were given by non-profits to other non-profits. The data powering this dashboard comes from the 2017 Canadian T3010 Charity Tax Returns. In fact, every piece of […]

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Bad donor data, and donors who feel like bank machines

“I wanted to take that donation slip, tear it up, and send it back to them!” These were the aggravated words of a very pleasant woman who lives in my Condo building. She was talking about a very negative experience she had with the direct mail pieces sent to her by a VERY well-known Canadian […]

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Dashboard – The things we do to fundraise in Canada

Have you ever wondered which fundraising methods are typical for your type of charity or non-profit vs some other type? The purpose of the dashboard below is to allow you to explore the answer to this question using Canada’s T3010 Charity Tax Return data from the 2017 tax year. In this dashboard, charity type is […]

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